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One of your dangers of going global and earning in dollars but thinking in rupees is inside of expenditure incurred on publicity material. In the old times our marketing office in the us would propose buying some ball pens for distribution at a trade show. They told us that it would 'just' cost a dollar a chunk. Sitting in Hyderabad we would convert it in to rupees and exclaim, "What, Rs 40 for a regular ball writing instrument! Forget it, Visit this site we will send it from India where it costs only Rs 3". Unfortunately, our ball pens were no match towards the Chinese ones available there in a decent packing and qualitatively preferable over ours. It was made by the same task with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed as well as bought material in location markets elsewhere.
Always make use of a PR agency escalating made up exclusively, or almost exclusively, of ex-journalists. Journalists exactly what journalists want and how they work, whereas people that only ever worked in PR generally don't. Ex-journalists can write, too, and also again essential when it boils down to press releases and other written copy you are issuing to your media.
I joined Satyam as head of corporate communications on August 16.The overnight I got a call from Economic Times asking me to your comment on the story that they were running regarding a check bouncing case against Satyam. This troubled me as I never experienced anything like these in the past. I just follow this link mumbled that had been no truth in that story.
Good public realtions cost riches. A professional public relations firm could easily take you $10,000 additional every months. Most website owners don't have that type of cash to spend just for some good public relation.
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Follow up - Authorized them to can be tricky. As PR people, it's within blood (and our job) to post disaster. First of all, no just isn't any. If a journalist has declined your pitch, do not argue! It's OK to come back with a better idea/angle, brand new wii console try to convince them on must not pitch. Following up is a component of the process, it's important merely to walk a fine line between being effective and too aggressive.